Mad Promotions (for people who are Making A Difference) is a boutique vegan PR agency based in Essex dedicated to supporting ethical businesses, charities and individuals in gaining impactful media exposure.

Set up in 2005 by Karin Ridgers, a passionate advocate for veganism and experienced media professional, the agency has helped clients secure £100k’s worth of free publicity across various all media platforms, including print, radio, TV and online media .

Mad Promotions offers a range of tailored services such as personalised media distribution, PR coaching, monitoring and responding to media requests and influencer outreach. Their approach is hands-on and personalised, ensuring that each client’s unique message reaches the appropriate audience.

Mad Promotions has been awarded Best Vegan PR Business Award at Viva!’s 30th anniversary celebration and clients like Heather Mills , Veganuary, VegfestUK, and Vegan Business Tribe have praised Karin’s enthusiasm, extensive media connections, and ability to deliver outstanding results .

For ethical brands seeking to elevate their media presence, Mad Promotions offers expert guidance and a genuine passion for making a difference.